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Adaora, Ayuk

Allinson, Christine
The label is intrigued by individuality, luxuriating in designing exquisite pieces speckled with lashings of the exotic. Their London base exudes the type of creativity that permeates the mind to draw an immense rush of excitement that comes from discovering a rare find such as this. Fixated by the rails of garments and surrounded by a sea of fabric, sketches, feathers and leathers. Watching them at work, their passion and artistic excellence coupled with the independent, strong and feline characteristics is mesmerising. A label that started with a pocketful of love, Ayuk & Adaora is much focused on quality and craftsmanship. A high standard is maintained from concept to construction. When they speak of the women who wear their creations, they do so with humbling respect and admiration, “they never subdue to following the crowd, and neither shall we” They seem to share the same delight in the merging of opposites. The Black and White Collection contains the power to draw a gasp from the most serene of sirens. Dresses so elegant and alluring that they induce a surge of appreciation for feminine attributes and would most certainly add a wiggle to any woman’s walk. Asymmetry continues through to the necklines and hemlines of the beautifully sheer Flower Print Dress. It embodies everything that is fabulous about the summer in its wondrous, whimsical, natural beauty. Exotic colour is introduced with The Leather and Buckle Top. From the softness of the leather to the delicate metallic detail running pinstripes through the redblush jersey. This is the perfect example of Ayuk & Adaora’s attention to detail and quality. The Feather Dress, from The Puppet Bones Collection, is darkly playful. A fusion of toy box inspirations coated with a grown up glaze. Undoubtedly, it belongs only to its own kind, designed to be worn with a self assured expression and a fistful of glitter and glamour. The muted toned Rose Print Leggings are wickedly romantic, strong, bitter and rich in colour. Cut high on the waist, contoured to flatter the curves and made with extra length to gather at the shins. Lately these have been melting some Hoxton hearts. Having the ability to resist these sought after pieces would take greatest of will power

Contact details
  Ayuk  Adaora
ayukandadaora@ayukandadaora.com
http://www.ayukandadaora.com

Primary Art Form
Visual Arts and Designer Makers Visual Arts and Designer Makers

Other Artform categories
Film, Broadcast, Digital and New Media Cinema
Film, Broadcast, Digital and New Media Film / Video / TV
Film, Broadcast, Digital and New Media TV
Theatre, Drama and Live Art Theatre
Visual Arts and Designer Makers Fashion / Stylist

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